Testimonial as a bridge from one customer to another
The success of the business depends heavily on word of mouth. Customers usually read forums, reviews and search for more information about product or service. They are ready to waste time searching about company too. Testimonial is a modern way to tell about your product. Testimonials are written or recorded statements that represent experience, review of customers, celebrity or expert. Testimonials can help make final decision before buying and they save time to customers. If you want to add testimonials to your website or social networking sites, please film your existing customers. Testimonials are incredibly effective when believed to be true, but not always audience believe that testimonials presented by a company are given by real people. Research by Martin, Wentzel and Tomczak (2008) found that the effectiveness of testimonials depends on the degree to which consumers are influenced by normative pressure and the quality of the product features highlighted. ...