Site Search for Your Website


Site search is wonderful tool on website that helps visitors to find necessary information quickly. Visitors already have habit to search for something in search engines like Google, Yandex or Bing.
On our mind, site search obligatory option for Ecommerce websites. Search saves time, gives quick results and visitors faster will get to the final stage of the buying process. Website visitors who use site search are more likely to purchase compared to those who use standard navigation. You may prevent the situation when customers can’t find something they’re looking for because they will leave the site unsatisfied.

How to make search friendly for website visitors?
First of all, pay attention to the right color and location of the search box. It should be visible. Usually, box is located within the top navigation or in a center.
Secondly, add search suggestion. More advanced feature is auto-suggest that provides a real boost to search conversion rates.
Some business owners offer an auto-complete tool which can improve site visitor search results and offer suggestions when website visitor have entered a few characters into the search box.
If visitor make mistake in spelling,  auto-correction can help them to find necessary information and avoid negative experience.
That all helps them to avoid misspellings, speeds up the search process. For sure, effective site search means better usability.
Searching process doesn’t have to end with a ‘no results found’ page, if customers have searched for a product that the retailer just doesn’t stock. You can suggest something similar.
Of course, site search provides some bonuses for website owner too like data and content services, customer analytics data. Zero results pages can be a valuable source of information for business owner and can give ideas for new products/services
Giving the ability to easily find the product, service or just information that people are looking for, makes your website to become user-friendly and helps to grow your business.

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