On menu today “Types of Testimonials”

In previous blog we told you about testimonials as to customer’s close tool for marketers. This blog will let you plunge deeper and maybe will inspire you to try new and unknown type of testimonial.
The more formats you can use in different places, the better it would be for your business.

Quotes
It’s are the most popular form of testimonials. Add photo of customer/client to look it better and trustworthy.

Posts on social networking sites
It allows to tag person who is the main person in testimonial, share post, get likes, comments. Social media expands options how we can use posts and makes testimonials more available (it will reach more potential customers).

Video Testimonials
Statistics shows that people prefer to watch and not to read.This testimonials require more preparation and resources.

Interviews

This type of testimonials can give answers to frequently asked questions and gives more details from customer to customer. You can manage what kind of information you would like to present.

High profile Testimonials
It’s a feedback from known company, celebrity, expert or other institution, person that has influence.

Influencer Testimonials
It’s not the same as high profile testimonials. Nowadays, customers with huge influence to customer’s choice can make much more than review from celebrity. For example, it could be vlogger on YouTube.

Comments
Customers like to search reviews on different sites and apps. Google also offer to add and read reviews where you found company in search and want to know working hours or address. Other examples are Foursquare, GoodReads, TripAdvisor.

Success story Testimonials
It helps customers to believe that they will fulfill expectations and dream about your product and changes that it will make. The story shows step-by-step where customer was and how and what did he/she reached in the final.

We hope that you found some ideas and we can realize some of them together.

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