aMagic of Colours in Web Design

Every page and marketing of company is not possible with a choice of base and best colours for this company. Some decide to choose 1 or more colours for business.
Traditionally, some industries have specific, industry-specific colours. It is connected with Colour psychology – the feelings and meanings people often associate with particular colours.


Let’s take a look at some colours.

RED
Characteristics: powerful, strong, aggressive, passioned, energetic.
Examples: Coca-Cola, Lego, YouTube, CNN, H&M, Kellogg’s.
It is used by restaurants to stimulate appetite and used in clearance sales.

BLUE
Characteristics: calm, stimulate feelings of trust, cleanliness,
Examples: Facebook, Pepsi, Skype, Gjensidige, Ford, Twitter.
Often used in corporate business and education.




WHITE
Characteristics: purity, innocence, cleanliness.
Examples: Michelin, Amazon, Adidas.
You can see white colour in web pages focused on weddings, healthcare, science, and spirituality. White is usually used with black.

Colour psychology also depends on the country of origin of your customers too. For example, white colour in Western cultures symbolizes purity, elegance, peace, and cleanliness but in some Asian countries (Korea, China) it represents death, mourning, and bad luck.
Colours could be divided into two cool and warm colours. If someone thinks that preference of only one colour is too boring, alternative options are to some kind of colour tones. Another good option is to find 2-3 best colours for you and get accent to one of this colour.
On the web, specialists use RGB (red-green-blue) and hex values to represent colours.
Choosing right colours is a difficult process if you are looking for colours for the logo but it is a bit simple for web page design.Some advice:
  • Avoid stereotypes, for example, pink for women.
  • Think about the target audience and find out more about their perception.
  • Don’t copy the colour of your competitor.
What colour is good for your business?

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