Scroll,scroll and scroll

Scrolling is the sliding movement of images, video or text across a display screen either vertically or horizontally. 
 
One of advantage of scrolling could be that It delivers content more quickly, because there is no need to wait for pages to load. On the other hand, long-form content can create navigation problems, and users can become disappointed with scrolling up and down on any format desktop or mobile. Not all elements and content should be shown by scrolling.
  • Top-level content should be scannable, CTA-focused, accessible, and be a decision-making tool. Scrolling navigation is more optimal for main landing pages.
  • Secondary content still has the same needs but it  is more specific. Scrolling is also ideal for inside landing pages, for example, product categories.
Did you know that scrolling can affect your SEO results? Follow Google’s best practices and recommendations and don’t worry about negative outcome. We would like to save your time for searching best practices, so we give some recommendations:
  • Use infinite scroll on your site’s news feed. It is a JavaScript plugin that automatically adds the next page, saving users from a full page load.
  • Use full URLs to minimize possibility of configuration error. Don’t forget that each component page contains full URL.
  • Check that page values adjust as the user scrolls up or down.

Eyetracking research data shows that people scroll vertically more than they used to, that they will still look more above the page fold than below it. Scrolling is the most comfortable and intuitive type of website navigation for mobile devices.

Do you agree that popular web pages are making our habit to scroll? It’s Facebook,Twitter, YouTube. The type of scrolling you use on your website will depend on content but now you can continue to scroll for reading our blogs!

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