Ad design tips

How to design and build web banner ads that will bring in those clicks? There is a list of tips and general guidelines for designing banner advertisements below.

Place your banner ads correctly
Buy space on a website where your design will be highlighted above the crease and close to the main content of a page.

Maintain hierarchy
Banner advertisement design relies upon the right balance in each ad, so see your hierarchy. Effective banner advertisements are created to raise brand awareness and make traffic to your website.

The call to action
Call to action is the text or button that attracts website users to click on. Phrases like “Learn more” or “Get started” or “Watch Now” are excellent examples of CTA. This should be a bright focal position of the advertisement.

Keep it simple
Keep visuals and content very simple and understandable. Watchers are most probably only going to look at your web banner advertisement for a second.

Use buttons appropriately
Depending on the kind of banner, buttons will usually improve the click-through rate of your advertisement. If you’re maintaining to use them, place them after your copy on the lower right side in contrasting colors. Always keep them constant throughout the set of advertisements.

Have a clearly defined frame
People’s eyes are normally drawn to a subject inside a frame. Productive banner advertisements have a simply defined frame with graphics extended to the edges of the box. If your advertisement is white, it’s a regular practice to put a 1-pixel grey border around the advertisement.

Use animation
Animated web banner advertisements commonly out-perform static banner advertisements and can be very useful in website banner design, but you must make sure that they don’t distract from the message of your advertisement.

Comments

Post a Comment

Popular posts from this blog

How to secure yourself before using the internet?

Image
We all know that, when using the internet, we have to be careful, because there are a lot of thieves, hackers and viruses. Anyone should know how to protect their computers or other devices. Anyone should foresee danger, but it is the best to secure your device with firewall and antivirus programs. What kind of dangers are on the internet? Phishing - attempt to obtain sensitive information such as usernames, passwords, and credit card details, often for malicious reasons, by disguising as a trustworthy entity in an electronic communication. Malware - any software intentionally designed to cause damage to a computer, server or computer network. Malware does the damage after it is implanted or introduced in some way into a target’s computer and can take the form of executable code, scripts, active content, and other software. Computer virus - type of malicious software program that, when executed, replicates itself by modifying other computer programs and inserting its o...
Read more

Most common web design mistakes

Image
Owning a poor website makes businesses to lose clients, and that is cash out the door. A lot of business owners create their websites to save cash and have more authority over the project. Sometimes they don’t understand the ideas of good web design, pointing to a website that’s less than perfect. Make sore to avoid these mistakes: Too Much Going On Represent relevant business information right away on your site. Visitors who don't get what your website is about within a few seconds of landing on your site will leave immediately. Too Little Going On Sites with next to zero on them are on the other edge of the spectrum. Minimalism in design is a huge trend right now, and it works only when performed correctly. Too Confusing About in the centre of the too much/too little spectrum lies the dreaded “confused brand” site. The confusing website is one which highlights a mixture of typefaces, images, colour palettes, and themes, none of which link to each other. A Terrible C...
Read more

On menu today “Types of Testimonials”

Image
In previous blog we told you about testimonials as to customer’s close tool for marketers. This blog will let you plunge deeper and maybe will inspire you to try new and unknown type of testimonial. The more formats you can use in different places, the better it would be for your business. Quotes It’s are the most popular form of testimonials. Add photo of customer/client to look it better and trustworthy. Posts on social networking sites It allows to tag person who is the main person in testimonial, share post, get likes, comments. Social media expands options how we can use posts and makes testimonials more available (it will reach more potential customers). Video Testimonials Statistics shows that people prefer to watch and not to read.This testimonials require more preparation and resources. Interviews This type of testimonials can give answers to frequently asked questions and gives more details from customer to customer. You can manage what kind of information ...
Read more